Fractional CMO
Strategic Marketing Leadership,
Without the Full-Time Overhead
With over 14 years of experience leading marketing teams across SaaS, web development, and digital agencies, I offer executive-level marketing strategy to startups and scaling organizations ready to level up—without hiring in-house.
As your Fractional CMO, I plug into your team to build and lead a data-driven marketing function that drives visibility, demand, and sustainable growth.
Why work together
I’ve held senior marketing roles at some of the most dynamic organizations in Western Canada—leading teams, scaling departments, and building marketing engines that support both brand equity and pipeline growth.
I’ve led marketing from all angles—agency, in-house, and as a consultant—giving me a deep understanding of how to move fast, align cross-functional teams, and turn marketing into a true growth engine. Having worked with organizations across a wide range of sectors, I bring a sharp strategic lens and the versatility to adapt to different business models, audiences, and challenges.
Director of Marketing
At Graphically Speaking, one of the largest web agencies in Vancouver, I led the digital marketing department, managed a portfolio of 20+ clients at a time, and worked cross-functionally to deliver integrated campaigns that improved online visibility and conversions.
Marketing Manager
At Overseas 5 Education, I led the development of a results-driven SEO strategy and implemented marketing automation systems that played a key role in the company being recognized on the PROFIT500 list of Canada’s fastest-growing companies.
Marketing Growth Manager
At Attendease, a SaaS platform serving Fortune 500 clients, I built a scalable demand generation engine across SEO, content, and paid media to fuel lead flow and elevate the company’s brand in a crowded market. Won an award for best event tech platform at a global event held in London!
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![Coaching testimonial based in Vancouver BC for women entrepreneurs]()
"Since I began my mentoring journey with Julia, my business has grown in ways I never expected. Through her guidance, we were able to boost our social media following by over 40% and counting, as well as a 70% increase in B2C revenue. ."
Gabriela Bevilacqua I Maple Road
maple-road.ca -
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"I don't have the words to express how grateful I am for Julia. Mindset has always been my biggest block, and her approach to marketing and strategy with a mindful approach was a game-changer. I feel empowered, validated and excited about the future".
Michelle Carrington, Beauty Copywriter
www.michellecarringtoncopy.com -
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"Julia provides the perfect balance of head and heart, strategy and compassion. It’s so important to have a support system when you’re running a business—especially as women—and Julia is such a great guide in this respect. I highly recommend her services."
Victoria Cowan, Copywriter I Wordplay Creative
www.wordplaycreative.ca
HOW CAN I HELP YOU as a Fractional CMO
If you are not ready to commit to a full coaching program, this is the first step you can take to experience the power of coaching and create change in your life.
Whether you need a steady hand at the helm or fresh eyes to reimagine your strategy, I offer customized leadership for companies navigating growth, change, or capacity gaps.
My Fractional CMO scope typically includes:
Marketing audits & growth diagnostics
Positioning and messaging frameworks
Go-to-market strategy for new products/services
Team leadership, hiring & mentorship
Campaign planning and channel prioritization
Budget allocation & marketing ops
SEO, GEO, content, and inbound marketing strategy
Sales enablement & funnel optimization
Full Coaching Journey:
1:1 BUSINESS
COACHING PROGRAM
Tailored to your specific goals and needs, these private sessions are where you’ll work on your business strategy while disentangling outdated belief systems, build lasting emotional resilience, and experience powerful “a-ha!” moments so that you can reach your goals faster and in alignment with your passion and purpose.
Perfect for: Women who are ready to experience lasting transformations in their work and life and are prepared to invest the time, energy, and resources to get there. You crave a highly personalized, one-on-one environment with a trusted coach who becomes a partner in your success. Suitable for all levels of business and career.
Topics commonly covered: On the strategy side, we cover target audience, brand positioning, product ladder, pricing, marketing channels, sales funnel, systems and process, and more. On the individual side, we cover any form of limiting belief that may come up during the sessions.
Duration: 4/6/12 Months (Pick your journey!)
Frequency: 2x sessions per month (75min./ session)
Intake: Open year-round
Location: Online on Zoom
Investment: Starting at $555/ month + Taxes
CEO ROUNDTABLE
A new and exciting program that serves as the next level access to support you as the CEO of your organization. This program is a hybrid of pre-recorded content, individual coaching sessions, and group calls. This is where you will get on a groove to grow your business on a flow with full term support of a Business Coach and a group of CEO Besties.
Perfect for: You manage your business full-time and you've beat $100k in revenue and is ready to grow to the next level. Now you are looking to keep consistent income month over month while growing your business to the next level.
What is included:
● Vision Board Session
● Future-Self Meditation
● 1:1 Goal Setting & Roadmap session (1.5 hours, individual)
● 4x Strategic Quarterly Roundtable Seminars (These are group calls where we will put on the CEO hat to analyze the business in the past quarter and re-align the plans for the future)
● 8x Coaching Calls (Individual monthly calls to keep the quarterly plans on track)
● 10x Monthly CEO Mastermind Calls, where you can ask me any questions and connect with other CEOs
Bonuses:
● WhatsApp Support Access for 1 year + 3 months after the program
● Lifetime Access to the Soul-Aligned Business Academy (Library with recordings of all guest monthly classes)
● CEO Roundtable exclusive annual networking event
Payment Plans Starting at $555/ month + GST
VIP DAY IMMERSIVE MENTORSHIP
Laser-focus for fast results:
A potent deep-dive into a specific area of your business or career where you’d like to experience a targeted transformation. Like rapid-acting medicine, this immersive workshop works fast and deep. Get ready for eye-opening insights and quantum leaps.
Perfect for: Women who are on the cusp of a powerful breakthrough but feel stuck on a particular aspect of their business or career. They need a supportive push to help them experience the “YES!” moment they’ve been waiting for. Suitable for all levels of business and career.
Duration: 6 hours
Frequency: 1 Day
Intake: Open year-round
Location: In-person or online
Investment: Starting at $1,250 + Taxes (Payment Plans available; travel costs not included)
Have any other questions? Please contact me - I'm here for you!
FAQ's
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There are different pricing plans available, with packages starting at $555/ month. Most of our clients see an ROI within 6 months of signing up, with many making the full investment back while still in the program. Also, all fees are tax deductible - so you can use the program as a business expense.
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Yes! You can pay in full (and get a discounted price), or finance in multiple instalments, depending on the program you choose. If you need a different arrangement - please don't let this prevent you from joining! Contact us to find a solution that can work for you.
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Every coach has a different approach. To have the best experience, I firmly believe that clients should choose a coach that best aligns with their values. My approach is rooted in an anti-hustle mentality with self-care first principles. Creating safe and validating spaces for self-exploration and growth is my biggest priority.
Want to do more research? Follow me on Instagram for insights into my process and approach. You can also visit my About page for more information about my background and credentials. Curious about others' experiences working with me? Check out the Testimonials page!
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Deep transformations don’t take place overnight. This is why my coaching containers begin with a minimum of 8 sessions over 4 months. After these sessions are up, some clients decide to continue on a monthly or bi-weekly basis afterwards, but you are not required to.
For clients who want a condensed experience that is laser-focused on one area of their business or career, I offer the VIP Day. This offering is available year-round and only needs to be scheduled 3 weeks in advance depending on availability.
If you are not ready to commit to a full coaching experience, you can go for the Clarity Session & Roadmap option, which will help you gain clarity on your goals and how to get there as a starting point.
