Fractional CMO
Strategic Marketing Leadership,
Without the Full-Time Overhead
With over 14 years of experience leading marketing teams across SaaS, web development, and digital agencies, I offer executive-level marketing strategy to startups and scaling organizations ready to level up, without hiring in-house.
As your Fractional CMO, I plug into your team to build and lead a data-driven marketing function that drives visibility, demand, and sustainable growth.
Why work together
I’ve held senior marketing roles at dynamic organizations in Western Canada, leading teams and building marketing engines that support both brand equity and pipeline growth.
I’ve led marketing from all angles—agency, startup, in-house, and as a consultant—giving me a deep understanding of how to move fast, align cross-functional teams, and turn marketing into a true growth engine. Having worked with organizations across a wide range of sectors, I bring a sharp strategic lens and the versatility to adapt to different business models, audiences, and challenges.
Director of Marketing
At Graphically Speaking, one of the largest web agencies in Vancouver, I led the digital marketing department, managed a portfolio of 20+ clients at a time, and worked cross-functionally to deliver integrated campaigns that improved online visibility and conversions.
Marketing Manager
At Overseas 5 Education, I led the development of a results-driven SEO strategy and implemented marketing automation systems that played a key role in the company being recognized on the PROFIT500 list of Canada’s fastest-growing companies.
Marketing Growth Manager
At Attendease, a SaaS platform serving Fortune 500 clients, I built a scalable demand generation engine across SEO, content, and paid media to fuel lead flow and elevate the company’s brand in a crowded market. Won an award for best event tech platform at a global event held in London!
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![Coaching testimonial based in Vancouver BC for women entrepreneurs]()
"Since I began my mentoring journey with Julia, my business has grown in ways I never expected. Through her guidance, we were able to boost our social media following by over 40% and counting, as well as a 70% increase in B2C revenue. ."
Gabriela Bevilacqua I Maple Road
maple-road.ca -
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"I don't have the words to express how grateful I am for Julia. Mindset has always been my biggest block, and her approach to marketing and strategy with a mindful approach was a game-changer. I feel empowered, validated and excited about the future".
Michelle Carrington, Beauty Copywriter
www.michellecarringtoncopy.com -
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"Julia provides the perfect balance of head and heart, strategy and compassion. It’s so important to have a support system when you’re running a business—especially as women—and Julia is such a great guide in this respect. I highly recommend her services."
Victoria Cowan, Copywriter I Wordplay Creative
www.wordplaycreative.ca
HOW CAN I HELP YOU as a Fractional CMO
Whether you need a steady hand at the helm or fresh eyes to reimagine your strategy, I offer customized leadership for companies navigating growth, change, or capacity gaps.
My Fractional CMO scope typically includes:
Marketing audits & growth diagnostics
Positioning and messaging frameworks
Go-to-market strategy for new products/services
Team leadership, hiring & mentorship
Campaign planning and channel prioritization
Budget allocation & marketing ops
SEO, GEO, content, and inbound marketing strategy
Sales enablement & funnel optimization
AI for marketing consultation
ARE WE A FIT?
I support organizations at key inflection points—whether you're in early-stage growth, scaling rapidly, or navigating a major pivot that requires steering the ship in a new direction.
I work closely with tech companies and service-based businesses in both B2B and B2C markets, with a particular interest in partnering with impact-driven organizations that aim to do good in the world while growing sustainably.
As your Fractional CMO, I collaborate with your leadership team on high-level strategic decisions while also working directly with your marketing team to ensure smooth execution. Think of me as your senior marketing leader—without the burden of a full-time salary.
Fractional CMO Retainer
Need deeper, ongoing support? On retainer, I plug into your team with a set number of hours per month, fully stepping into the CMO role. I bring strategic direction, leadership, and executional oversight—without the long hiring process or overhead.
Brainstorming Day
A one-time, high-impact strategy session where we roll up our sleeves and co-create tailored marketing solutions for your team. Perfect for tackling specific challenges, mapping out campaigns, or jumpstarting a new direction.
Have any other questions? Please contact me - I'm here for you!
FAQ's
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Rates vary depending on the scope of the engagement.
Brainstorming Days (VIP Days) start at $1,500 CAD for a full-day strategy session.
Retainer packages typically range from $2,500 to $8,000+ CAD per month, depending on how many hours you need me plugged into your business.
We’ll customize the engagement to fit your goals, timelines, and internal capacity.
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A Brainstorming Day is a one-time, high-impact strategy session. We spend a full day focused on solving a specific challenge or mapping out a plan—ideal if you need clarity and direction, fast.
A Retainer is an ongoing monthly engagement where I serve as your Fractional CMO, contributing to high-level decision-making while supporting your marketing team with strategic oversight and executional guidance.
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Yes. To ensure meaningful impact, I typically require a 3-month minimum for retainer engagements. This allows time to assess, strategize, implement, and optimize. For shorter-term needs, a Brainstorming Day or project-based engagement may be a better fit.
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Most clients start with 10 to 20 hours per month, which covers strategy, leadership, and hands-on collaboration with your internal team.
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Yes! I work with clients both remotely and in person. Travel costs may apply for in-person sessions or onsite collaboration days, depending on your location.
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While I provide high-level strategy and team leadership, I don't operate as a marketing assistant or implement tasks like day-to-day social posting, graphic design, or copywriting. However, I can help direct your team—or recommend trusted partners—to ensure the right people are in place for execution.
