SEO & GEO Strategy for Organic Growth
Become discoverable in Google and AI search through content, authority, and strategy that compounds over time.
Designed for organizations that are ready to invest in a long-term, organic marketing growth strategy, keeping them relevant as search evolves. This is perfect for you if:
You want to generate leads without relying heavily on paid ads
Your business depends on credibility, trust, and expertise
You’re ready to leverage the potential of AI referrals
You have content, knowledge and expertise — but it’s not translating into consistent inbound demand
SEO and GEO Strategy is especially effective for B2B, SaaS, professional services, tech-enabled, and impact-driven organizations.
Why work together
I began my career in digital marketing in the early days of SEO, developing a strong foundation in organic growth and search strategy. Early mentorship from industry leaders shaped my approach and helped me drive meaningful, long-term results.
To deepen this work, I completed the Transformative Potential of Generative AI for Business program with McGill University in 2025, further strengthening my ability to help organizations build organic growth systems that compound over time.
Award-Winning Organic Growth
As Marketing Manager at Canada Intercâmbio, I led an SEO-first growth strategy that doubled revenue from organic traffic year over year for three consecutive years, contributing to the company’s recognition on the PROFIT500 list of Canada’s fastest-growing companies — achieved entirely through organic efforts.
GEO & Beyond
As search continues to evolve with AI, I’ve refined my work to focus on discoverability beyond rankings. Through my own consulting business — launched pre-ChatGPT — I’ve seen how AI-driven search delivers warmer, more qualified inbound leads, creating powerful opportunities for businesses that invest early in SEO and GEO strategies.
Agency-Grade SEO Expertise
I later served as Director of Marketing at one of the largest web development agencies in Western Canada, where I led SEO and digital strategy for dozens of organizations across tech, B2B, retail, government, and multinational environments. This included complex, large-scale websites with multi-language, multi-location, and multi-currency requirements.
A Strategic Approach to SEO, GEO, and Discoverability
Traditional SEO focuses on pages and keywords. My approach focuses on building authority and digital presence that search engines and AI tools trust and reference.
Traditional SEO & GEO Discoverability
✘ Tactical, Page-Driven Work
SEO/ GEO is reduced to keywords, landing pages, and blog posts — often disconnected from brand positioning or long-term strategy.
✘ Volume Over Authority
Success is measured by how much content is published and traffic generated, leading to generic blogs that compete for attention but rarely build real trust or connection with your audience.
✘ Cold, Transactional Inbound
Leads often arrive unqualified, disconnected, and early in their decision-making process, making them harder to close.
Authority-Driven SEO & GEO Approach
✓ Strategy Before Execution
Focus on long-term discoverability by defining a strong brand positioning and narrative that grows overtime.
✓ Thought Leadership as the Growth Engine
Build high-quality content that drives authority and a cohesive digital footprint that search engines and AI tools understand and customers trust.
✓ Warmer, More Aligned Inbound
Designed to attract leads who already see your expertise as credible — often arriving warmer than traditional SEO leads.
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![Coaching testimonial based in Vancouver BC for women entrepreneurs]()
"Since I began my mentoring journey with Julia, my business has grown in ways I never expected. Through her guidance, we were able to boost our social media following by over 40% and counting, as well as a 70% increase in B2C revenue. ."
Gabriela Bevilacqua I Maple Road
maple-road.ca -
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"I don't have the words to express how grateful I am for Julia. Mindset has always been my biggest block, and her approach to marketing and strategy with a mindful approach was a game-changer. I feel empowered, validated and excited about the future".
Michelle Carrington, Beauty Copywriter
www.michellecarringtoncopy.com -
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"Julia provides the perfect balance of head and heart, strategy and compassion. It’s so important to have a support system when you’re running a business—especially as women—and Julia is such a great guide in this respect. I highly recommend her services."
Victoria Cowan, Copywriter I Wordplay Creative
www.wordplaycreative.ca
HOW CAN I HELP YOU with SEO & GEO strategy
I provide SEO + GEO (Generative Engine Optimization) strategy focused on long-term discoverability in both traditional search engines and AI-powered search tools.
This is not a content-writing or technical SEO service. It’s a leadership-level strategy designed to make your business easier to find, reference, and trust. Typical scope includes:
Brand positioning & messaging for discoverability
Search intelligence & topic strategy
SEO & GEO (Generative Engine Optimization) strategy
Thought leadership & content ecosystem design
On-site and off-site authority signals
Strategic timeline and prioritization sequencing
This service can be delivered:
As a standalone strategy engagement, or
As part of my Fractional CMO and Fractional Organic Growth Lead role.
ARE WE A FIT?
This work is for organizations navigating growth, repositioning, or changes in how search and AI influence discoverability.
I partner with tech, B2B, and service-based businesses that rely on credibility and expertise to generate demand, with a focus on impact-driven organizations growing sustainably.
My role is to define a clear SEO and GEO strategy rooted in authority and thought leadership, with execution handled by me or your internal teams and partners. If you’re looking to build long-term visibility and inbound that converts — rather than quick SEO wins — this approach is a strong fit.
Organic Growth Lead
I partner with your team on a retainer basis to guide and manage the organic growth and discoverability strategy end to end — either working alongside an in-house marketing team or executing implementation directly over a longer-term engagement (a minimum six-month commitment is recommended for meaningful results).
Strategy Only
Alternatively, a Strategy-Only engagement is ideal if you want a clear, actionable SEO and GEO roadmap without ongoing support — you’ll receive a 12-month discoverability strategy that your internal team can implement independently.
Have any other questions? Please contact me - I'm here for you!
FAQ's
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SEO (Search Engine Optimization) focuses on improving visibility in traditional search engines like Google. GEO (Generative Engine Optimization) focuses on how your expertise is understood, summarized, and referenced by AI tools such as ChatGPT, Perplexity, and other generative search interfaces. Together, they ensure your business is discoverable across both classic and AI-driven search.
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Yes — but SEO strategy needs to evolve beyond SERP rankings alone. As AI tools increasingly influence how people discover and evaluate solutions, businesses that invest in authority, trust, and demonstrated expertise gain an advantage across both traditional search engines and AI-driven discovery. This approach supports not only visibility, but also higher-quality inbound and stronger conversion, as buyers arrive already informed and aligned.
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AI search tools summarize, compare, and recommend options based on perceived authority and relevance. This means buyers often arrive with more context and intent. Businesses that clearly communicate their expertise, positioning, and point of view are more likely to be referenced and chosen — even before a website visit happens.
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Authority-driven SEO and GEO are long-term investments. Early signals may appear within a few months, but the strongest outcomes develop as your digital footprint and credibility mature. This approach is designed for durable growth, not quick wins.
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This work is not ideal for organizations seeking fast traffic boosts, execution-only SEO, or short-term campaigns. It’s best suited for teams committed to building authority, clarity, and discoverability over time.
