Fractional CMO
Strategic Marketing Leadership,
Without the Full-Time Overhead
With over 15 years of experience leading marketing teams across SaaS, web development, and digital agencies, I offer executive-level marketing strategy to startups and scaling organizations ready to level up, without hiring in-house.
As your Fractional CMO, I plug into your team to build and lead a data-driven marketing function that drives visibility, demand, and sustainable growth.
Why work together
I’ve held senior marketing roles at dynamic organizations in Western Canada, leading teams and building marketing engines that support both brand equity and pipeline growth.
I’ve led marketing from all angles—agency, startup, in-house, and as a consultant—giving me a deep understanding of how to move fast, align cross-functional teams, and turn marketing into a true growth engine.
Having worked with organizations across a wide range of sectors, I bring a sharp strategic lens and the versatility to adapt to different business models, audiences, and challenges.
Director of Marketing
At Graphically Speaking, one of the largest web development agencies in Vancouver, I led the digital marketing department, managed a large portfolio of clients in a variety of industries, and worked cross-functionally to deliver integrated campaigns that improved online visibility and conversions. From web architecture to complex SEO strategy for multinationals, I worked in projects to support digital growth across a variety of industries.
Marketing Manager
At Canada Intercambio, I led the development of a results-driven SEO strategy and implemented marketing automation systems that played a key role in the company being recognized on the PROFIT500 list of Canada’s fastest-growing companies with a fully organic marketing growth strategy.
Marketing Growth Manager
At Attendease (now EventUp Planner), a SaaS platform serving Fortune 500 clients, I managed a team or marketing contractors to build a scalable demand generation engine across SEO, content, and paid media to fuel lead flow and elevate the company’s brand in a crowded market. Won an award for best event tech platform at a global event held in London!
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![Coaching testimonial based in Vancouver BC for women entrepreneurs]()
"Since I began my mentoring journey with Julia, my business has grown in ways I never expected. Through her guidance, we were able to boost our social media following by over 40% and counting, as well as a 70% increase in B2C revenue. ."
Gabriela Bevilacqua I Maple Road
maple-road.ca -
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"I don't have the words to express how grateful I am for Julia. Mindset has always been my biggest block, and her approach to marketing and strategy with a mindful approach was a game-changer. I feel empowered, validated and excited about the future".
Michelle Carrington, Beauty Copywriter
www.michellecarringtoncopy.com -
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"Julia provides the perfect balance of head and heart, strategy and compassion. It’s so important to have a support system when you’re running a business—especially as women—and Julia is such a great guide in this respect. I highly recommend her services."
Victoria Cowan, Copywriter I Wordplay Creative
www.wordplaycreative.ca
HOW CAN I HELP YOU as a Fractional CMO
Whether you need a steady hand at the helm or fresh eyes to reimagine your strategy, I offer customized leadership for companies navigating growth, change, or capacity gaps.
My Fractional CMO scope typically includes:
Marketing audits & growth diagnostics
Positioning and messaging frameworks
Go-to-market strategy for new products/services
Team leadership, hiring & mentorship
Campaign planning and channel prioritization
Budget allocation & marketing ops
SEO, GEO, content, and inbound marketing strategy
Sales enablement & funnel optimization
AI for marketing consultation
ARE WE A FIT?
I support organizations at key inflection points—whether you're in early-stage growth, scaling rapidly, or navigating a major pivot that requires steering the ship in a new direction.
I work closely with tech companies and service-based businesses in both B2B and B2C markets, with a particular interest in partnering with impact-driven organizations that aim to do good in the world while growing sustainably.
As your Fractional CMO, I collaborate with your leadership team on high-level strategic decisions while also working directly with your marketing team to ensure smooth execution. Think of me as your senior marketing leader—without the burden of a full-time salary.
Fractional CMO Retainer
Need deeper, ongoing support? On retainer, I plug into your team with a set number of hours per month, fully stepping into the CMO role. I bring strategic direction, leadership, and executional oversight—without the long hiring process or overhead.
Strategy Project
Let me lead and develop a high-impact strategy plan with your senior team, where we co-create tailored marketing solutions based on your currect challenges. Perfect for tackling specific challenges, mapping out campaigns, or jumpstarting in a new direction.
Have any other questions? Please contact me - I'm here for you!
FAQ's
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A Fractional CMO provides senior-level marketing leadership on a part-time basis. They set strategy, clarify positioning, prioritize channels, and guide teams to drive sustainable growth.
Rather than executing day-to-day tasks, a Fractional CMO focuses on direction, decision-making, and alignment across marketing, sales, and business goals.
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The cost of hiring a Fractional CMO varies depending on scope, experience, and level of involvement. My rates range between $2,000 and $8,000+ per month, depending on the number of hours, responsibilities, and strategic depth required.
Instead of billing hourly, I work on a retainer, with a fixed monthly fee that covers strategic leadership, direction, and mentorship for internal teams or partners.
This model allows clients to access senior marketing leadership without the cost or commitment of a full-time CMO, while ensuring focus on long-term, compounding growth rather than short-term tactics.
Because each engagement is customized, final pricing depends on:
Your stage of growth
The complexity of your business and team
The level of strategic involvement needed
The number of dedicated hours per month
If you’re exploring whether a Fractional CMO is the right fit, the best next step is a conversation to assess scope and alignment.
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Yes. For small and mid-sized businesses, a Fractional CMO offers access to experienced marketing leadership without the cost or commitment of a full-time executive. This model is especially valuable for companies that need strategic clarity, stronger positioning, or organic growth systems but aren’t ready to hire a full in-house CMO.
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A company should consider hiring a Fractional CMO when growth has stalled, marketing efforts feel scattered, a new product or service is launching, or leadership needs senior marketing guidance without expanding headcount. It’s also a strong fit during periods of transition, scaling, or strategic realignment.
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A full-time CMO is a permanent executive responsible for all aspects of marketing and team management. A Fractional CMO delivers the same level of strategic leadership on a part-time basis, offering flexibility, faster onboarding, and lower cost—without long-term hiring commitments.
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A marketing consultant typically advises on specific projects or tactics. A Fractional CMO acts as an embedded leader, owning marketing strategy, prioritization, and long-term direction. The role is more integrated, ongoing, and leadership-driven than traditional consulting.
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Most Fractional CMOs work between 10 and 40 hours per month, depending on the engagement scope and business needs. The focus is on high-impact strategic work rather than tracking hours, with time allocated based on priorities and outcomes.
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Yes. A Fractional CMO can complement an existing marketing team by providing senior-level strategy, mentorship, and direction. This ensures the team’s efforts are aligned with business goals, prioritized effectively, and focused on long-term growth rather than reactive execution.
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You can expect clearer positioning, stronger strategic focus, improved alignment between marketing and business goals, and a more effective use of resources. Over time, this leads to increased visibility, more consistent organic demand, and a marketing foundation that supports sustainable growth.
