Organic growth lead
Strategic leadership to build authority, visibility, and organic growth that compounds over time.
As your Organic Growth Lead, I specialize in building organic growth engines rooted in strong positioning, clear messaging, and long-term strategy.
With over 15 years of experience leading marketing teams across SaaS, B2B, and digital agencies, I offer executive-level marketing strategy to startups and scaling organizations ready to level up, without hiring in-house.
My work sits at the intersection of brand, content, discoverability, and leadership — helping organizations move away from reactive marketing and toward growth that is focused, sustainable, and aligned with their business goals.
Why work together
I’ve held senior marketing roles at dynamic organizations in Western Canada, leading teams and building marketing engines that support both brand equity and organic pipeline growth.
I’ve led marketing from all angles—agency, startup, in-house, and as a consultant—giving me a deep understanding of how to move fast, align cross-functional teams, and turn marketing into a true growth engine.
Having worked with organizations across a wide range of sectors, I bring a sharp strategic lens and the versatility to adapt to different business models, audiences, and challenges.
Award-Winning Organic Growth
As Marketing Manager at Canada Intercâmbio, I led an organic-first growth strategy that doubled revenue year over year for three consecutive years, contributing to the company’s recognition on the PROFIT500 list of Canada’s fastest-growing companies — achieved entirely through organic efforts.
AI Organic Growth & Beyond
As organic search continues to evolve with AI, I’ve refined my work to focus on discoverability beyond rankings. Through my own consulting business, I’ve experienced how AI-driven search delivers warmer, more qualified inbound leads, creating powerful opportunities for businesses that invest in both SEO and GEO strategies.
Agency-Grade Organic Expertise
I later served as Director of Marketing at one of the largest web development agencies in Western Canada, where I led organic and digital strategy for dozens of organizations across B2B, B2C, retail, government, and multinational environments. This included complex strategies for large-scale websites with multi-language, multi-location, and multi-currency requirements.
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![Coaching testimonial based in Vancouver BC for women entrepreneurs]()
"Since I began my mentoring journey with Julia, my business has grown in ways I never expected. Through her guidance, we were able to boost our social media following by over 40% and counting, as well as a 70% increase in B2C revenue. ."
Gabriela Bevilacqua I Maple Road
maple-road.ca -
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"I don't have the words to express how grateful I am for Julia. Mindset has always been my biggest block, and her approach to marketing and strategy with a mindful approach was a game-changer. I feel empowered, validated and excited about the future".
Michelle Carrington, Beauty Copywriter
www.michellecarringtoncopy.com -
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"Julia provides the perfect balance of head and heart, strategy and compassion. It’s so important to have a support system when you’re running a business—especially as women—and Julia is such a great guide in this respect. I highly recommend her services."
Victoria Cowan, Copywriter I Wordplay Creative
www.wordplaycreative.ca
HOW CAN I HELP YOU as your organic growth lead
As your Organic Growth Lead, I take ownership of the strategy, direction, and orchestration of your organic growth efforts. This typically includes:
Defining or refining brand positioning and messaging
Designing a clear organic growth strategy aligned with business goals
Building a thought leadership and content ecosystem
Strengthening discoverability across search and AI-driven platforms
Prioritizing initiatives to avoid scattered execution
Leading and guiding internal teams or external partners
Translating strategy into clear plans that can be implemented consistently
ARE WE A FIT?
I support organizations at key inflection points — from early-stage launches with little or no online presence, to periods of rapid growth, scaling, or major strategic pivots.
This offering is designed for organizations that want long-term organic growth, and it's a strong fit if you:
Have a solid service or product but inconsistent inbound
Rely heavily on referrals and want more predictable lead flow
Are producing content but lack a clear strategy or POV
Want to strengthen authority, trust, and visibility over time
Have a small marketing team that needs senior leadership
Are navigating growth, repositioning, or a shift in direction
As your Organic Growth Lead, I can work independently or in collaborate with your marketing team to ensure smooth execution. Think of me as your senior marketing leader—without the burden of a full-time salary.
Fractional Role Retainer
Need deeper, ongoing support? On retainer, I plug into your team with a set number of hours per month, fully stepping into the Marketing Lead role. I bring strategic direction, leadership, and executional oversight—without the long hiring process or overhead.
Strategy Project
Let me lead and develop a high-impact strategy plan with your team, where we co-create tailored marketing solutions based on your currect challenges. Perfect for tackling specific challenges, mapping out campaigns, or jumpstarting in a new direction.
Have any other questions? Please contact me - I'm here for you!
FAQ's
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An Organic Growth Lead is responsible for defining and guiding the strategy behind long-term, organic growth. This includes clarifying positioning and messaging, designing a content and thought leadership approach, strengthening discoverability, and setting priorities so organic efforts compound over time.
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A Fractional CMO oversees the full marketing function, often including paid channels, budgets, and broader go-to-market execution. An Organic Growth Lead is more focused: the role centers on organic growth, authority, positioning, and content-led strategies that build visibility and inbound over time. It’s a deep, specialized leadership role rather than full marketing ownership.
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Clients typically see clearer positioning, stronger authority in their market, more consistent organic visibility, and higher-quality inbound over time. This work is designed to create momentum and predictability, rather than short-term spikes.
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Yes — especially for companies launching or building their first online presence. This role helps establish a strong foundation early, so growth efforts are focused, differentiated, and scalable as the business grows.
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Organic growth takes time to compound. A minimum engagement of 3 to 6 months is recommended, with longer-term retainers delivering the strongest results.
